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About Me

About Me

my mission

My goal is to help you uncover your true potential and lead a life that is worth celebrating and to support and empower you in achieving your personal & professional goals and dreams through one-on-one accountability calls, planning and support.  Helping you move towards WHO you are meant to be in your life is my focus.  Whether you want coaching to help achieve a specific outcome or wish to enhance all areas of your life, together you and I can help you get there faster.  It’s my intention that you lead an inspiring and fulfilling life.

my philosophy

Meaningful work, play, and contribution are values to honor and continually strive toward. When we want different results, we do something different.  We shift energy away from the things that drain us and towards people, places and things that fill us up and compel us to move forward.  The bottom line is that life is too short to not make it worthwhile living. Why play small when others are playing big? You deserve to live an awesome life too.

the team

farid ali lancheros | status quo challenger

As an entrepreneur, I have witnessed the fall and rise of more than a dozen businesses run by friends, family and peers.  My own start-ups have included lemonade stands, a newspaper route, a 120 seat award winning restaurant and a coaching practice.  I know what it takes to get and stay motivated, jump start potential, start up a business and what it takes to create a brand, manage employees, use social media and sell products and services.  I’m very well aware of the challenges involved in juggling a family, building and managing relationships (both personal and professional), creating or running a business (even while working for someone else), developing and growing one’s own skills while still making the time for fun and relaxation.

As a business owner, I have an intimate sense of what life looks like when small businesses don’t work: hurdles, headaches, loss of money, and a sense of failure and hurt pride. I also know what life looks like when being an entrepreneur works: freedom, money, vacations, and toys!

As a partner and gay father, I know the challenges it takes to raise a family and nurture a relationship. I help both men and women (straight and gay) on sustaining and creating healthy relationships.

I am not what happened to me. I am what I chose to be.”
— Carl Gustav Jung

In 2003, I took 1st Place in the Brooklyn Public Library’s PowerUP! Business Plan Competition sponsored by CitiBank with an award winning business plan for what has gone on to be a hugely successful restaurant that has become a New York dining destination.

Bogota Latin Bistro (“Bogota”) has  received numerous honors, including the Inc. Magazine Top 5,000 List as one of “America’s Fastest Growing Private Companies” in 2010, 2011 & 2012.  Bogota was named by Colombia’s version of the New York Times EL TIEMPO as the most successful Colombian restaurant in New York.  I have also launched a latin american foods products line (“MiMi MiTi”).

Business Outreach Center Network Farid Ali Lancheros & George Constantinou

Recipients of the Business Community Award 2012 BOC Network: Farid Ali -Lancheros and George Constantinou

I speak on a host of subjects including  how to run a successful business, the best uses of social media in business, as well as on my own success principles for personal transformation and success.  I have appeared on several television programs including MSN My Business, American Express’ Small Business Saturday, and am often asked for my opinion on numerous topics for both online and print media.  When it comes to business, I have been a guest speaker for the Brooklyn Business Library (“BPL”), The Business Outreach Center (“BOC”), Goldman Sach’s 10,000 Small Business Program and the Workshop In Business Opportunities (“WIBO”) among several other organizations.

In addition to having a host of both personal and business advisors and coaches, I have also trained with the Institute for Professional Excellence in Coaching (iPEC).  My specialties include coaching around personal growth and development, energy leadership, social media, small business and marketing.  My personal interests include continuous learning and development, reading, traveling, family, friendships, music and being excellent (“mumtaz!”).

I am tenacious when it comes to achieving results in my own life and have non-negotiable rules that drive me forward and towards realizing my dreams.

As a coach, with your permission, I kick butt in the areas of personal growth and development with a combination of heart and back-bone.  I work with you within the sphere of your comfort level.  I act as your accountability partner for reaching and exceeding the goals you set for yourself.  Together we will cheer lead, poke, and prod you along the way as you overcome doubts and obstacles, celebrate successes, and design a business and life you love.

In addition to my numerous accomplishments and travels, I am a proud husband, partner and father to beautiful and amazing twins conceived through in vitro fertilization and carried by a surrogate.  Read more about my journey to fatherhood in the PRESS area.


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